Archive for the ‘ Business ’ Category

Why Marketing is Key to Surviving Tough Times

marketing-through-tough-timesIn this Post:

  • Learn one of the most affordable ways to Market your business.
  • Learn how an ACT! addon (for marketing) has helped one customer with specific financial results.
  • One click access to a special report normally reserved for customers only to help you get started.

Let’s be honest here, most of the small businesses across the country have been hit hard with the recession, quite a few have closed up altogether, while others are running very lean organizations while they endure the current economic downturn.

While it is important to make necessary adjustments and even stay ahead of the financial challenges a small business faces, it is equally important to identify new ways to get in front of customers and prospects, otherwise known as marketing. (more…)

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Michael Gerber, E-Myth author says "You don't need an expert…"

Disclaimer: This was written with business owners in mind, I talk about ACT! later in this post…

In my quest to know if I had what it took to start and run my own business, one man told me he read a book that totally changed the way he ran his floor cleaning business. E-Myth by Michael Gerber…

After reading it years later, I fought some of the concepts he presented, but eventually realized I was operating as a ‘technician’. If you have read the book, you know what I mean. I began to thoroughly document all my key internal processes (which I later converted to videos, surprise surprise), and hired someone to do what I find mundane and inefficient.

I finally had the opportunity to meet Michael just last week, and he said many things which resonated so poiniently with me…let me share one here… (more…)

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Considering an ACT Software Upgrade?…2 Must Ask Questions

People say they learn a lot from me, truth is I learn from customers and subscribers all the time. Yesterday I talked with a customer who articulated something I think might benefit others. It was pertaining to the idea of upgrading his ACT software after receiving an upgrade notice from Sage Software, he said, “I got some critical enhancement products as a part of my ACT install, I know how it all works and interconnects with my business process, as a result I’m cautious about installing a soon to be released upgrade.”

The truth is, he has quite unique combination of ACT Addon installed on his computer…each with a critical business purpose, allowing him to focus on what brings in revenue, selling. However, it does bring up a very fair question.

Should I upgrade?

For 2008 and beyond, with any software, the question people are asking…Should I upgrade?

Here are some questions ACT users must ask before answering the upgrade question. Take time to write out the answers to these questions, and be as specific as possible.
(more…)

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A Great New Service for Busy Professionals

While in New York, I got to have lunch with one of my subscribers. Dan is a long time ACT Software user, and a very skilled business professional (afterall he works in New York!).

Dan and Travis

If you’ve known me for very long, I’m always learning, and always interested in things that can make busy professionals more productive. This time I was the student…

Dan introduced me to a very interesting services. Basically it uses text messaging and voice recordings to communicate more efficiently with just about anyone who has a phone that can receive text messages.

Here’s how it works:

1.) After you’ve setup your account, you call a number, and you are prompted with “who do you want to message?”
2.) You say the name, names, or group of individuals you already entered in your address book.
3.) Record your message.
4.) Message sent.What the recipient gets is an email or an SMS text message (cell phone), they call the number, and hear the message you just recorded, with an option to reply.I see this having several distinct advantages…the dangers of text messaging while in transit go away… You can communicate more effectively with your team or customers because it is a one way message, and no room for idle chatter, if a recipient has a question, they can simply reply and send you a message back, all hands free.

A great way to give a quick update to many regarding… stock market information, legal proceedings, update on Mom’s surgery, if it’s a Boy or a Girl! A lot of possibilities here.

I just setup my account, but need to call my mobile service provide to get my text messaging fixed, at this point I am able to use the service via email, and their web console.

Check out Pinger, and see how you might improve your communications. Thanks Dan for a great lunch, and a great tip…hopefully more than just myself will benefit from it.

Feel free to leave comments on this service or others you’ve discovered, and integrated into your business practices.

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Is it Possible to Double Sales in 12 Months? "The Connector" Thinks So…

What do Larry King, Harvey Mackay, Mark Victor Hansen, self made billionaire Bill Bartmann, and Alex Mandossian, all have in common?

—> They all personally have a relationship with “The Connector.”

This connector is Larry Benet, and I would like to introduce you to him.

><><><><><><><><><><><><><><><><><><><><><><><><><><><><><><
“10 Secrets for Doubling Your Business in Less Than 12 months”
. . . Wednesday March 28th – Limited Slots . . .
<— Register here…
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Larry has spent his life meeting and cultivating relationships some of the most successful people in the world.

In fact, it took Larry just 90 seconds to receive a breakfast invite from Larry King. But that¹s just the beginning of the story. (more…)

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