Posts Tagged ‘ e-myth ’

Michael Gerber, E-Myth author says "You don't need an expert…"

Disclaimer: This was written with business owners in mind, I talk about ACT! later in this post…

In my quest to know if I had what it took to start and run my own business, one man told me he read a book that totally changed the way he ran his floor cleaning business. E-Myth by Michael Gerber…

After reading it years later, I fought some of the concepts he presented, but eventually realized I was operating as a ‘technician’. If you have read the book, you know what I mean. I began to thoroughly document all my key internal processes (which I later converted to videos, surprise surprise), and hired someone to do what I find mundane and inefficient.

I finally had the opportunity to meet Michael just last week, and he said many things which resonated so poiniently with me…let me share one here… (more…)

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