Newsletters. They’ve been around for about as long as small business itself. Nowadays they are most often in a digital format, and the most economical way being email newsletters. Many small business owners are getting wise to the fact that regular communications with your customers and prospects is a good thing. With tools enabling them to do that becoming more cost effective, like end to end marketing capabilities in ACT! by Sage 2010 (powered by SwiftPage email), small businesses are asking less ‘how’ questions (technology oriented questions), and more ‘what’ questions (what content do we publish). Just published is a report that tackles some important issues about publishing newsletters. Previously available to select clients 5 Fatal Mistakes of Publishing a Newsletter and How to Avoid Them has been refreshed and is now available to the public. (more…)
Posts Tagged ‘ email marketing ’
Special Report: 5 Fatal Mistakes of Publishing a Newsletter and How to Avoid Them
Special Report: 3 Things To Avoid When Mailing Your List
One of the new features of the ACT! by Sage 2010 software is the end to end marketing features powered by SwiftPage email that is bundled with it. This new functionality brings a whole new level of capability to the ACT! software. However with new capabilities often come new questions. Marketing is a powerful function, every business should exercise. The reality is, the stakes are higher when you start exporting your messages on the internet, and should be done in a coordinated fashion. With this in mind the special report, 3 Things To Avoid When Mailing Your List was created, and is now publicly available for purchase. (more…)
4th of July is About Connecting
Some of you reading this have sons, daughters, brothers, sisters, grandson’s, granddaughters, cousins, and friends who are currently on a tour of duty, that we might have the privilege to celebrate in safety.
It is in this humbling reality, all I can do is whisper a humble ‘thanks’.
This weekend is 4th of July weekend (Independence Day) here in the USA, and it is certainly a time for cookouts, and family gathering. The real reason that we are getting together is for the thousands who have gone before us, giving their lives so that we wouldn’t have to. All culminating in a single event where the USA declared it’s independence.
The 4th of July is about connecting. Connecting with loved ones still present, and honoring those not.
We may connect differently than they did in previous generations…but we are still connecting. The Internet has expanded that capability, in fact, you and I are connecting right now as you read this post.
While in DC a couple months ago, we were all struck with the enormity of this declaration. It was one of the first sights we saw while there (National Archives).
There are my two boys, and a photo of the actual document (taken with permission, of course…no flash).
In all they learned (me and mom too) about the history of our country, (we are a homeschooling family) and the people who were involved in its establishment prior to going to DC, there was a connection when we saw the actual documents. And it is an experience we will remember for some time.
In business we use various tools to increase our ability to connect with those we serve. The ACT! Database Software can help with that connection. If used properly, you can have a central location for information pertaining to a given contact, market segment, or company.
Swiftpage email has taken that to another level with their Email integration with ACT!. Now, as a featured vendor at www.ACTasap.net, they are even offering a deal for customers who purchase the ACT! Database Software giving away their service for 90 days (and I think they aren’t even asking for a credit card).
If you are already running the latest version of ACT!, or even a previous version, and not using their service, you might want to give Swiftpage Email a look.
I wish you a great weekend, and a great time of connecting with family and friends. If you are in the US, enjoy your Independence Day weekend, I intend to. Be safe.
Feel free to connect here, by submitting your comments below. -Travis
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ACT 2008 Database Software Released, Review Available
(66 Comments)Issues with ACT database software and email?
(47 Comments)
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Contact Management Review-Sage ACT! 2011 Now LIVE!
August 30th, 2010Improved New Security Options in Sage ACT! 2011
August 25th, 2010Sage ACT! 2011 Finally Brings Workflow with Smart Tasks
August 17th, 2010Outlook Integration Features in Sage ACT! 2011
August 11th, 2010
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About me
Hi, my name is Travis Campbell, I operate this site. A key to success in any business is to effectively manage your relationships. ACT! is a software product helping millions when it comes to doing just that. This Website is designed to assist both those considering ACT! software for their business, as well as to provide insight to ACT! users who want to effectively use it in their day to day operations. So login, post, browse and enjoy.
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